And to get that roi number you need analytics this expectation is intimidating for the many sales and marketing managers who rely on marketing instincts not metrics to do their work but marketing analytics roadmap methods metrics and tools demonstrates that employing analytics isnt just a way to keep the ceo off your back it improves marketing results and ensures marketers a seat at the table where big decisions get made. But marketing analytics roadmap methods metrics and tools demonstrates that employing analytics isnt just a way to keep the ceo off your back it improves marketing results and ensures marketers a seat at the table where big decisions get made in this book analytics expert jerry rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts the result. Get marketing analytics roadmap methods metrics and tools now with oreilly online learning oreilly members experience live online training plus books videos and digital content from 200 publishers. But marketing analytics roadmap methods metrics and tools demonstrates that employing analytics isnt just a way to keep the ceo off your back it improves marketing results and ensures marketers a seat at the table where big decisions get made. But marketing analytics roadmap methods metrics and tools demonstrates that employing analytics isnt just a way to keep the ceo off your back it improves marketing results and ensures marketers a seat at the table where big decisions get made in this book analytics expert jerry rackley shows you how to understand and implement a sound marketing analytics process that helps eliminate the guesswork about the results produced by your marketing efforts the result